June 2023 | Is Meta's Threads unraveling the twitterverse?
Threads continues its quest to topple the twitterverse. They released a new IOS update this week and revealed a few bugs that could impact user privacy on the platform.
For more, Liz Saint John spoke with Donna Wertalik, a Professor of Practice in Marketing for the Pamplin College of Business at Virginia Tech and co-host of the podcast "Voices of Privacy".
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April 2023 | Information privacy panel discussion promotes research, safety measures
Virginia Tech President Tim Sands and France Bélanger, University Distinguished Professor in the Pamplin College of Business, co-hosted a panel discussion that focused on the university's research on information privacy and the importance of an individual knowing safeguards and how to use them.
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April 2023 | Tips on protecting your personal data privacy
On the WDBJ7+ Digital News Desk, Leanna Scachetti hosted a live conversation on personal data privacy with two experts from Virginia Tech.
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March 2023 | VT and RU experts talk TikTok security concerns
TikTok is one of the newest crazes in the realm of social media, but experts say just like every social media site, it collects personal data from users.
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November 2022 | Ask the Experts: 10 Best Car Insurance Companies
To help drivers find the best car insurance, WalletHub posed questions to a panel of experts. Click on the link below to find Donna’s commentary and advice.
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July 2022 | Personal Information: The Cost of Access
What is your personal information worth? Donna Wertalik, Professor of Practice & Director of Marketing Strategy & Analytics at the Pamplin College of Business dives deep into the state of social media and where the modern consumer stands in a hyper-tracked, ever-evolving digital world. How do the different generations view privacy? What lies ahead for digital communities and influencer marketing? Get a glimpse into what’s unfolding in the complex landscape of data sets, tracking, and user privacy.
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May 2022 | The Paradox of Data Tracking & Personalization
How much information are we handing out online without even realizing it? In this episode, Donna Wertalik, Professor of Practice & Director of Marketing Strategy & Analytics at Pamplin College of Business, talks about data tracking and the paradox of personalization. In a world where personalization is key to consumer engagement, it’s up to individuals to decide how much information is too much to give away freely. And, it’s up to lawmakers to help enforce those standards.
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November 2021 | The Today Show
Computer-generated characters are steadily gaining serious power in the social media economy. But what’s the potential impact on teens who are interacting with stars who aren’t even real? @HallieJackson takes a closer look. pic.twitter.com/rb0bZ7D0O6
— TODAY (@TODAYshow) November 15, 2021
December 2021 | How CGI will become a social-influencing trend
October 2021 | Horizons with Donna Wertalik
Personal Information: The Cost of Access >>
Donna was featured in Virginia Business in June 2021. Read more below.
In the Balance: Women still face challenges to career advancement >>
Check out this May 2021 interview with Donna on Virginia Technology Today!
KEYNOTES
Mark Warner Events | 2014-2015
Connections Conference | 2015 | 50,000 Guests
Dreamforce Conference | 2014 | 120,000 Guests
AWARDS
VT Faculty Advisor of the Year | 2021, 2015, 2011
Addy | 2020, 2008
Outstanding Student Organization of the Year (PRISM) | 2019
National Telly Awards | 2018, 2017, 2016, 2010, 2009
Pi Sigma Epsilon-National Faculty Advisor of the Year | 2013
Teaching Excellence - Pamplin College of Business | 2013
Case iii Award-Marketing Website | 2012
Bloomberg Business Week-Outstanding Professor | 2012
Appointed Key Note Speaker -Pamplin College of Business Commencement | 2011
VSMPR | 2010, 2009, 2008
BOARD ROLES
Marketing Committee Board Member for Promote Care Prevent Harm | 2021 - Present
The Weight Club - Market & Social Media | 2020 - Present
inPerson-Advisory | 2020 - Present
Virtual LI-Marketing Advisor | 2014 - 2015
Pi Sigma Epsilon-VP Educator | 2009 - 2015
MEMBERSHIPS
Advertising Federation of the Roanoke Valley Montgomery Chamber of Commerce
Pi Sigma Epsilon (Sales and Marketing) Business Fraternity Delta Phi Epsilon (Alumni)
Fairleigh Dickinson (Alumni)
Southern New Hampshire University (Alumni)
McGraw Hill Board of Advisors, Marketing Principles
PUBLICATIONS
"Market Research Versus Brand Research" | 2007
"Selling to C-Suite Exec's" 11 Steps to College (quote) | 2010
2017's Best Frequent Flyer Program | 2017
Social Media and Building a Connected College | 2017
"Strategic Social Media Plan for First & Main, an Outdoor Shopping Mall." In Tuten, T. and Solomon, M. (2018), Social Media Marketing, Third Edition. London, UK: Sage
"Strategic Social Media Planning for a University Business School." In Tuten, T. and Solomon, M. (2018), Social Media Marketing, Third Edition. London, UK: Sage.
Foy, Bill. "Super Bowl splash first step in larger, digital campaign according to Virginia Tech expert." VT News, Virginia Tech, 19 Jan. 2018, vtnews.vt.edu/articles/2018/01/unirel-superbowlads.html.
Ballentine, C. (2018, August 31). The Hot College Gig: Online Brand Promoter. The New York Times. Retrieved from https://www.nytimes.com/2018/08/31/technology/college-students-online-influencers.html
Lammarino, E. (2019, July 29). Our Interview with Professor Donna Wertalik of Virginia Tech University. Retrieved from https://www.sixthcitymarketing.com/2019/07/29/professor-donna-wertalik/
CIT Bank Promotions (2020, November 15). Why do banks offer bonus promotions? Retrieved from https://www.creditdonkey.com/promotions/cit-bank/#interview=donna-wertalik
Connect® Marketing and Success With Remote Learning at Virginia Tech | 2020