1996 - 1999
• Responsible for managing, directing, and coordinating up to 17 simultaneously occurring projects including areas such as response network, database management, and disease management programs, as well as supplementing agency of record business on such products as Claritin, Nasonex, Foridil and Fareston. Manage a staff of four professionals, with 1998 guaranteed sales of $2.8 million and the potential for another $1 million in new sales.
• Started with the company as an Account Executive, and through demonstrated success earned two promotions in less than two years.
• Worked closely with client to conceptualize, develop, and refine marketing ideas and campaigns across a wide variety of therapeutic areas such as allergy, respiratory, infectious diseases, diabetes, depression, and oncology within the areas of e-commerce with regards to developing, researching and building brand equity based on competitive analysis through market activity.
• Extensive knowledge in the areas of direct-to-consumer, market segmentation, and micro messaging of specific product initiatives.