Field Account Manager
1992 - 1994
• Responsible for actively and aggressively calling on all accounts in the northern New Jersey, southern New York territory. Managed two major accounts' plan-o-grams (A&P and Foodtown) and through proven sales tracking reports was able to reconfigure placement of key brands (Nestle Crunch and Friskies Cat Food), which proved to be successful in both increasing sales and retriev ing primary positioning to impact consumers at point-of-purchase.
• Improved product positioning for many of Nestle's other top brands through the development of strong working relationships with the general store managers. This included significantly increasing shelf space, and product facings with items such as Mighty Dog,
Contadina Tomato products, Good Start baby products, Libby's products and Carnation Evaporated Milk by clearly demonstrating product movement and the profitability per unit sale to store management.
• Was one of the first Field Account Managers to identify emerging developments with a major competitor's product. Received formal recognition for the information report from Nestle's home office.