Founder & President
Key clients include:
First & Main
• Marketing Consultant for Multi-Millionaire Dollar brand and retail center. Developed market research, which resulted in core branding positioning within the online and offl.ine marketing environments.
• Increased awarenessby 68% within first month of campaign.
• Initial campaign results reflect a 25% increase in sales and online engagement.
• Agency of Record, 5 years in a row. Responsible for Brand identity and planning for Johnston Memorial Hospital. Created & developed key strategic tactics to assist in launching the first ever hospital campaign in 100 years. Established benchmark and tracking procedures toensure a proper measurement program was in place.
• Launched several service line campaigns (Cancer Center, Physician Partnership Initiatives, etc) and overall new strategic plan based on hospital's future business endeavors.
• Developed, performed and measured marketing research in the areas of quantitative and qualitativefocus areas for key strategic insights
• Launched new $20 million dollar Comprehensive Cancer Center opening inclusive of TV, billboards, print, collateralsand ·care kit"
• Develop annual calendar
• Launchednew website for hospital
Influenced CEO and key board members to change hospital positioning and break out and create a strong USP.
• In process of developing market research and timelines for new $250 million dollar hospital which will open in 2010
• Oversee media and all aspects of advertising and provide comprehensive marketing plans every year.
New Generation Licensing
• Developing internal plans for launch of new line of Hello Kitty, Snoopy & Studio-e brands within Denmark, Switzerland, Sweden & London.
• Developed marketing plans for international launch of 6 new cartoon characters for animation and scholastic use.