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Donna is an innovative, achievement oriented senior manager with diverse experience, inclusive of integration of social media marketing. Thrives at challenges & applies critical insights determined from market research, which results in the ability to identify unique marketing opportunities. Bottom-line profit and market-share-minded individual who understands the importance of maintaining excellent customer satisfaction, engaging with core audiences to tap into influencers, and create, and own a global market position.


EDUCATION

M.S. Marketing, Southern New Hampshire University, N.H. | 2013

Graduate Social Media Certification,Southern New HampshireUniversity, N.H | 2013

Institutional Review Board (IRB) Certification-Virginia Tech | 2009

B.S Marketing, Fairleigh Dickinson University, Rutherford, New Jersey | 1993

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NOTABLE ACHIEVEMENTS

•  2017-2018 - Board of Advisors for McGraw Hill.  Appointment was based on National recognition as a key feedback leader in the prototype development for principles of marketing. 

•  Chosen to speak at Senator Mark Warner events as a keynote speaker | 2014, 2015

•  Selected as keynote speaker at the 2015 Connections Conference, Hosting more than 50,000 marketers

•  Selected as a Key Note Speaker at the 2014 Dreamforce Conference hosting 120,000 marketers and digital Fortune500 companies.

•  Selected as Committee Member for Entrepreneurship & Innovation by Virginia Tech President Sands

•  Created the first Women in Business Panel Member Series for Pamplin College of Business inclusive of 110 female alumni members and younger students networking and nurturing.

•  Awarded Bloomberg Business Week's 2012 Favorite Professor based on 800-student survey and citations.

•  Awarded National Faculty Advisor of the Year - Pi Sigma Epsilon-2013

•  Membership and Participation within the CT+E Marketing-Destination Areas Curriculum Committee - Steering Committee for Pamplin —Virginia Tech-Master Re-Brand, Faculty Lead--VT CP2S ($19 million dollar packaging, education, research and innovation center), CT+E (Destination Area-Creativity District-Curriculum Committee Member)

•  Developed and launched a social media organization for the Pamplin College of Business at Virginia Tech. Built an organizational team of student experts to form the first social media consortium of its kind. Empowered alumni's and professionals to act as advisors to ensure an effective and measurement approach was developed. Organization serves as "incubator" for early stage brands developmentin social media inclusive of research and analysis.

•  Founded & Launched Successful Marketing& Research Firm in Blacksburg, Virginia. Partnered with key healthcare and business clients throughout United States to develop unique niche and offerings in the areas of market research, marketing campaigns and measurement of key tactics to determineROI and future product modifications

•  Planned and implemented the development and execution of new social media platform for Johnston Memorial Hospital. Initiative was inclusive of Viral Campaign, which facilitated and encouraged key decision makers within the healthcare community to take notice of the evolving hospital growth and assisted in positioning hospital for major partnership merger set for January 2009.

•  Developed & executed a multi-million dollar public image campaign for Mount Sinai Hospital at The Quantum Group. The primary elements within the campaign,{TV, radio and print), helped to support an aggressive launch schedule, which proved to be a significant success for the hospital, in gaining referralswithin their most lucrativeareas , minimally invasive surgery, cardiovascular and live liverdonor transplants .

•  Launched Augmentin ES-600 through broad based consumer efforts inclusive of print, mail, pharmacy and interactive components at The Quantum Group. This was the first ever direct-to-consumer effort for the client, Glaxo Smithk li ne, whose base brand has been in market for over 17 years. Initial results of the campaign have proven successful with response rates doubling the initial forecast.

•  Developed and implemented a high profile, positively accepted, trial run compliance manage­ ment program at Pace Inc for Schering Corporation. The program used established marketing techniques to fully complete the course of therapy through carefully selected and targeted mail interventions to patients Based on the dramatic success of the test program, Schering Laboratories elected to spin-off a separate company and funded it with $20 million for three years; hiring technically trained professionalstomore fully expand the scope and amount of services provided. .

•  Gained valuable hands-on field marketing and promotion experience, managing 300+ accounts for Nestle Food, Inc. Marketed their entire product line and served as the Plan-O-Gram Manager for the A&P and Foodtown grocery store chains.